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Media Conference

The BIW16 Media Conference will bring together a variety of professionals in marketing, PR, digital, big data, social media and more to understand new trends in media.

We'll hear case studies from local companies about working with clients and what tools they use to measure successful outcomes, dive deep into the pro's and con's of various social media platforms and end the day with a look into the future.

We wrap up the program with an hour-long lunch session designed to help you make new connections and network with fellow attendees.

This half day session will provide you with some actionable takeaways and leave you inspired!


  • 8:30 AM | Registration, Breakfast & Networking
  • 9:00 AM | Welcoming Remarks - Brad E Palazzo, Director, External Affairs, Comcast - Beltway Region
  • 9:05 AM | Keynote Presentation - Samuel Hoi, President, Maryland Institute College of Art (MICA)
  • 9:30 AM | Social Media Strategies - Panel Discussion
    • Phil Han, Owner, Dooby's
    • Erica Malanga, Social Media Manager, Planit
    • Tim Savage, Founder, 16 Agency
    • Sarah Walters, Senior Social Media Specialist, Agora Financial, an Agora company
  • 10:15 AM | 30 Minute Break
  • 10:45 AM | Launching Light City: From Vision to Reality with Brooke Hall, CEO and Justin Allen, CMO, What Works Studio (Founders of Light City Baltimore)
  • 11:00 AM | Brain Balance: A Holistic Marketing Strategy with Award Winning Results with Steve Promisloff, Senior Vice President of Marketing, Mindgrub
  • 11:15 AM | How to Make your Brand Interesting (By Not Being Boring) with Dan Schepleng, Creative Director, Kapowza
  • 11:30 AM | Putting Story First: The Power of Branded Documentaries with David Larson and Darren Durlach, Directors at Early Light Media
  • 11:45 AM | The Future of Media - Panel Discussion
    • Coleman Anderson, Cofounder & CMO, NewsUp
    • Christine Carter, Global Consumer Platform Strategy Analyst, McCormick & Company
    • Will Gee, Cofounder, Balti Virtual
    • Nick Hall, Senior Developer, Fastspot
  • 12:30 PM | Lunch & Networking
  • 1:30 PM | Event Close
Creative Alliance at The Patterson
3134 Eastern Ave
Map of location


  • Tim Savage

    Tim Savage

    Tim Savage is a brass tacks content marketer, freestyle emcee & lifestyle photographer. He counts

  • Phil Han

    Phil Han

    Phil Han, a Baltimore native, is the owner of the Korean-inspired cafe Dooby’s and cocktail bar

  • Erica Malanga

    Erica Malanga

    Erica Malanga is a social media manager at Planit, an award-winning agency based in Baltimore,

  • Dan Schepleng

    Dan Schepleng

    I’ve put off writing this for a while. I hate these biographies. They’re dumb. They’re always

  • Christine Carter

    Christine Carter

    By day, I am a passionate global marketing strategist with 10 years of progressive experience

  • Samuel Hoi

    Samuel Hoi

    Samuel Hoi is president of Maryland Institute College of Art in Baltimore, Maryland. He is an advocate

  • Will Gee

    Will Gee

    Will Gee got his start in the games industry in 1997 at Microprose Software, where he contributed to

  • Brooke Hall

    Brooke Hall

    Brooke Hall is the Founder and CEO of What Works Studio, a hybrid incubator/design firm that builds

  • Justin Allen

    Justin Allen

    Justin Allen is Co-Founder and Publisher of What Weekly Magazine, an award-winning digital

  • Sarah Walters

    Sarah Walters

    Sarah Walters is the Senior Social Media Specialist for Agora Financial, one of The Agora Companies

  • Nick Hall

    Nick Hall

    Maryland born and raised, Nick studied Business Administration and Marketing at Towson University. One

  • Coleman Anderson

    Coleman Anderson

    Former corporate cog, halfway to a masters in Edu (hold please!), startup co-founder. Lover of


  • Technical.ly
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